Secret Seed Society
Secret Seed Society is a new children's publisher. Calverts printed their first title.
Aimed at entertaining and educating early-years readers on growing and preparing vegetables, each title is printed at A6 and comes in a card wallet with a recipe, packet of seeds and stickers.
Written by Jean Webster and illustrated by Valentina Cavallini, 'No Hens in the Pen' follows the adventures of Chrissie Cress and her best friend Peter Parsnip (yes, all of the characters are vegetables), as they search for the family's errant chickens.
SSS came to us via the Kept website, because they are looking for the most efficient and sustainable print and papers for the series; we recommended Cyclus Offset 150gsm for the booklets - CMYK throughout, printing with Bio vegetable oil inks on 100% post-consumer recycled uncoated - and for the wallets, a rough manilla board from the Cairn range - also 100% post-consumer recycled, printing in black only. Both papers are supplied by Paperback, who pioneered recycled paper in the UK; they are a workers co-operative, like Calverts, and local.
In their own words, "Seed Society is all about making it fun to grow plants into local, fresh, organic and delicious food - even in urban places where we don’t all have gardens or allotments. What’s the point? Secret Seed Society want to revolutionise the way we interact with food. We’re concerned about the food miles, packaging, soil quality, costs, health issues, and lack of community driven by the current food economy. The recession feels like the perfect time to renew this. 'No Hens in the Pen' was launched at the Hay Festival, where the concept went down very well. So here's to more titles, reprints and lots of healthy, vegetable-munching kids. http://www.secretseedsociety.com http://www.paperback.coop http://www.kept.it http://www.jeanpwebster.com