Oomph and pop
Stochastic, Staccato, FM screening - the process has many names but the aim is the same; to achieve a more photo-realistic reproduction of a graphic image.
If you look at a piece of print under an eyeglass you'll see that printed images are made up of (half-tone) dots. These dots will have been generated using a traditonal AM screening process whereas Stochastic (or FM) screening randomly generates very small dots to give the appearance of a continuous tone photograph. The benefits of stochastic screening - improved colour consistency and greater depth of colour saturation - really need to be seen on paper to be appreciated. Therefore, for a limited period, Calverts is offering stochastic printing as standard. If you feel that your images could do with a bit more oomph and pop, please get in touch.